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The founders who are
taking fashion to fitness

We have risen through the modeling ranks side by side. Having begun our careers around the same time, we forged parallel paths within the industry before deciding to join forces to create JOJA -- a social account and online community, sharing our workouts, health routines, and active lifestyles with our like minded followers.

For years, we cultivated our engaged community through JOJA, building a loyal following while also continuing to grow our modeling careers. Josephine, born in Copenhagen and recruited as a teenager, has conquered the international market, walking for designers and leading campaigns.

Jasmine got her first taste of modeling while living in her hometown of Huntington Beach, CA, and was discovered at a showroom appointment with her mother, who was working as a celebrity stylist at the time. Since then, Jasmine has catapulted to the top of the catwalk ranks, then walking in designer fashion shows, and modeling as the face of major ad campaigns.

In 2016, we came together on the basis of our shared passion for friendship-focused fitness, launching JOJA. Five years later, and as a natural extension of our social community, we launched our own activewear brand, inspired by our fans, JOJA.


We design premium activewear that's made to move with your day
and make you feel great in your own skin. Made by women,
for women.