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We are the home of movement
- where athleticism and elegance
can seamlessly coexist.

“Empowering women through fashion-forward athletic wear”


“A community-fueled brand”


“Flattering and fashionable fitness pieces”

– Women's Wear Daily

Highly selective in its offerings and incredibly inclusive in their designs.

– Sports Illustrated Swim

Our Blog

Stay updated within the JOJA community with weekly
articles about fitness, health, habits, lifestyle, and more.

Jasmine’s Go-To Green Juice Recipe

Jas has been absolutely loving making her own custom juices at home recently. Its a small part in her morning routine that makes a big difference. Learn why she started juicing in the first place...

Empowering Expecting Moms: 4 Bump-Friendly Workouts...

As two women who have experienced the joys and challenges of pregnancy first-hand, we understand the importance of maintaining an active lifestyle while expecting...

4 reasons to start Pilates

As women who are deeply passionate about health and fitness, we've experienced first-hand the transformative effects of various workout modalities. However, there's one particular practice that has...

The Benefits of Having a Workout Bestie

Before there was a website, before there was an Instagram account, and before there was a YouTube channel, JOJA began when two friends decided to start working out together.